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Environmental sustainability is a hot topic for brands and businesses these days. The reason behind it? Many global consumer insights surveys have revealed that up to 50% of consumers like yourself have started to adopt significantly more eco-friendly purchasing decisions over the years and this trend is set to accelerate.
Do you ever find yourself wondering whether your matcha is eco-friendly? Well, at KINETA, we figured that it’s about time we shed some light on how matcha fares in terms of environmental sustainability.
For anyone unfamiliar with the term, the water footprint of any product refers to the amount of freshwater used in the production of the final product.
As a rule, the smaller the water footprint the better, since less freshwater resources are used up.
For matcha, the estimated water footprint is approximately ~8000 litres of water to produce 1 kg of green tea. While it is high, it may not seem so when compared to other common foods and beverages we enjoy:
Want to save water? Time to make the switch from coffee to tea!
Similar to the concept of a water footprint, a carbon footprint is the estimated emissions of carbon dioxide (greenhouse gas) during the supply chain which includes processing, packaging, and transportation, etc.
Some of the things that helps reduce carbon footprints include:
The production of tea (matcha included) is approximately 1.9 kg of carbon dioxide emissions for 1 kg of tea as opposed to 2.5 kg for the same amount of coffee or 39.2 kg for lamb. So definitely on the lower end of the spectrum.
Extra: Matcha has the least emissions compared to most tea types because it uses the entire leaf which creates the least amount of waste.
Compared to many other food sources, matcha production is relatively sustainable thanks to its minimal impact on the environment.
For years now, there has been no known damage to air, water, soil, or natural environments in which matcha has been produced. Probably because matcha, compared to most other crops, tend to be non-GMO and organic, hence significantly reducing the need for toxic chemical pesticides that are rife in other types of food crops.
Apart from that, a typical tea plant has a life span of 50 years and longer, making it an extremely sustainable food crop once it’s planted.
At Kineta, we have gone to great lengths to ensure that our matcha is as eco-friendly as possible.
From ensuring that we work with established local family tea plantations with sustainable farming practices, cutting down on excessive packaging, to focusing primarily only on organic matcha, we are committed to the cause and seek to constantly improve our environmental footprint over time.
Keen to try out eco-friendly matcha? Head over to our online shop to explore till your heart’s content!