If you are anything like us, you crave more energy daily but are increasingly concerned about synthetically sourced caffeine, artificial ingredients, additives, and preservatives. As a result, we are always on the lookout for natural products that deliver a better and more balanced energy fix. Needless to say, Matcha tea certainly fits the bill.
Matcha tea has been the preferred energy source in Japan for centuries, however, here in the UK we are only just recognising the benefits this ingredient delivers. We believe that in the coming years the energy food and drink industry will be moving away from the harder, faster, stronger, chemically fuelled energy products of today into more balanced, gentle and sustained energy products of tomorrow. In doing so, we will absorb energy that works in harmony with our bodies for a better energy fix.
‘Energy’ – Noun
1. The strength and vitality required for sustained physical or mental activity.
2. The property of matter and radiation which is manifest as a capacity to perform work (such as causing motion or the interaction of molecules)
This is how the Oxford Dictionary defines ‘Energy’ and while it certainly fits the bill, we feel like it could be… Better.
‘Better Energy’ means a lot to us at Kineta HQ (we built our brand around it), but if we had to summarise it then we’d say the 4 points below do a pretty good job.
MOVE YOUR BODY
All energy, even Better Energy, has to be used or is wasted.
Create Better Energy for the body to use through a good diet. Nature, not chemicals.
Better Energy comes from better actions.
LOVE OUR PLANET
All energy that comes from nature is Better Energy.
At Kineta, we actively encourage and promote positivity of the mind and body, allowing for the more efficient production and use of Better Energy to fuel your day.
Kinetic energy comes from the Greek word ‘Kinesis’, which means ‘motion’ and ‘movement’. Kinetic energy is the energy of motion and it’s what keeps the world turning. Whether you’re a person walking, a thrown baseball, a crumb falling from a table, or a charged particle in an electric field, kinetic energy is what’s causing you to move.
As a brand, we encourage movement and believe that Kinetic Energy and Better Energy go hand in hand. ‘Kineta’ is where the two meet. A force to be reckoned with. Unstoppable.
As a brand, Kineta believes that society’s most challenging problems cannot be solved by government and nonprofits alone. By harnessing the power of business, we believe businesses can use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
This spans beyond just environmental responsibility and covers social responsibility which really hits to the heart of what we at Kineta stand for.
This is a process by which we are constantly challenging ourselves throughout the business to be better. A process the Japanese refer to as ‘Kaisen’ and one we encourage our team to live by too.